I know this from past experience, it's often harder for the guy who is market leader to reinvent their category than it is for somebody who is, so to speak, the Avis of the business, number two and trying harder.
At least Avis put a spin on their embracing of being number two all those years ago, to say it was better for consumers because "We try harder. Steve Rubel points to a Bloomberg news article, Yahoo!
And a hushed room as an Avis rep downplays the need for meta travel search much less the internet: "The brand would be better off if the Intenet didn't exist. SEW Forums Live Atlanta Ask Jeeves Ads There Actually From Google May.
And a hushed room as an Avis rep downplays the need for meta travel search much less the internet: "The brand would be better off if the Intenet didn't exist. Have Search, Will Travel from MediaPost has David Berkowitz looking at travel search...
Study: Avis, Google, Sprint Most Trusted Brands. Our transformation into Shopping.com reflects the complete integration of DealTime and Epinions," said Daniel Ciporin, Chairman and CEO of Shopping.com.
For instance, in the Yahoo Rental Cars category, Avis gets to be right at the top of the Alphabetical section by virtue of a name that begins with A, while poor Thrifty Car Rental gets stuck near the bottom.
Similar links appear for searches on "Avis" or "Sears. Netscape Search used to be a powerhouse in the search world, because so many people were routed to it via the Netscape browser. Those heady days have declined, as Microsoft's Internet Explorer...
A search for "cars" brings up selections such as Avis Car Rentals and Car and Driver Magazine. By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ About The Report ===================
A search for "cars" brings up selections such as Avis Car Rentals and Car and Driver Magazine. Infoseek Promotes Directory From The Search Engine Update April 30, 1998 Infoseek now prefaces its raw search results with a "Best Bets" list of topics...
A search for "cars" brings up selections such as Avis Car Rentals and Car and Driver Magazine. From The Search Engine Report April 30, 1998 (a longer version is available to site subscribers) Infoseek now prefaces its raw search results with a...
A search for "cars" brings up selections such as Avis Car Rentals and Car and Driver Magazine. By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ About The Report ===================
