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Avinash Kaushik

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Learn from Avinash Kaushik In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers...

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    Past industry expert keynotes include Matt Cutts, Avinash Kaushik, and Jeffrey Hayzlett. In additional to five brand new tracks designed to help you stay on top of the numerous changes and trends in our rapidly evolving industry, there are some new...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. If landing page optimization and conversion funnel testing are not on...

  5. 7 Time-Saving Google Analytics Custom Reports

    This report is from none other than the master of Google Analytics, Avinash Kaushik. Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can...

  6. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Engage: Transform Your Business by Embracing Digital.insert kaushik-avinash pic right aligned] Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik, Google’s Digital Marketing Evangelist, taking the stage for his keynote...

  7. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    You can use Avinash Kaushik’s Excel template to verify your results are statistically significant. The results of the test were conclusive – a landing page that includes a preview image of the offer had a 359 percent higher conversion rate than a...

  8. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    In the opening keynote at SES San Francisco, Avinash Kaushik discussed “Business Optimization in the Digital Age” and compared companies that just measure Facebook “likes” to the equivalent of him marking down each person as a lover that only...