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  1. Google Reveals What New & Expectant Parents Search For

    Expectant and new parents are especially interested in 'weight,' whereas 'fever' is the top concern at the toddler phase. According to Google data, parents who are searching for preschools are 41 times more likely to search about college savings...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    You know how in boxing there are different weight classes? The click-through rate, and if they are above or below average. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the...

  3. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Despite the stakes and people's strong motivations to lose weight, feel good, live long, and get off their meds, most people resist changing. The average drop in total cholesterol, for compliant participants, has been 25 percent.

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If relationships are worth their weight in gold, most marketers leave the social media mine untapped. Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Compared to the average SEO keyword research tools, HitTail never looked like anything special - but it always punched above it's weight, winning lots of coverage in mainstream media. Back then in 2006, for the average SEO, such an analysis could...

  7. How to Improve Your AdWords Performance With Analytics

    Don't weight this data as highly as historical conversion data or other factors you're currently using. In this case your average can get pushed up quite a bit. A mean average means the total number of pages viewed, divided by the number of people.