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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Nothing of value dies. Below you can see an average copy of Men’s Health. "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Mark Twain

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. Making it your mission to only publish high-value, informative, engaging content (the most effective way to Panda-proof...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. On average, we find that image ads via the GDN have a...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. Additionally, when participants were asked to name an additional four brands that were related to a specific category...