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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    We value calculated risk taking. Even today most companies average between two and five tests a month. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time.

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. We recently compiled data from hundreds of WordStream clients – totaling several million in...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    It's interesting to note the data showed only 4 percent of orders were placed from mobile devices, but of those who placed an order, the order value was on par with those coming from desktop. Over 1/3 of ShopVisible's clients sell on at least one...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The perceived value of beautifully designed content like this blows your average blog post out of the water. Long content has a higher perceived value: When someone sees a long post they automatically think "wow, this must have taken a ton of work.

  6. Why SEO Can't Reside in a Silo

    If a business makes an average profit on a widget of $100, and on average a customer purchases 1 widget per month for 12 months, then the true value of that customer is $1,200. Yet, with complementary strategies in place to achieve these goals, the...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in...