SEO News

Average Value

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. Additionally, when participants were asked to name an additional four brands that were related to a specific category...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...

  3. Google Reveals What New & Expectant Parents Search For

    Having a baby can be an expensive proposition in a number of different ways, and we see parents searching for good value across the board. The authors also said they've "seen increased demand for conservation and value beyond obvious categories...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts. If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that...