SEO News

Average Value

RSS
  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. Making it your mission to only publish high-value, informative, engaging content (the most effective way to Panda-proof...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. On average, we find that image ads via the GDN have a...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. Additionally, when participants were asked to name an additional four brands that were related to a specific category...

  5. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...

  6. Google Reveals What New & Expectant Parents Search For

    Having a baby can be an expensive proposition in a number of different ways, and we see parents searching for good value across the board. The authors also said they've "seen increased demand for conservation and value beyond obvious categories...