The value is already there, built into the website itself – there's no need for us to provide, manufacture, or otherwise sell value. At the end of the day the best links are always built based upon this inherent value.
Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. This is the picture painted by customer acquisition platform...
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by...
Just as each business is slightly unique, the value of data will vary according to what the data will be used to accomplish. The value of social media and unstructured data has clearly been on the radar of search engines for some time.
It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid...
V = Clarity of the value of proposition (why) Bing discovered that ads with variables in ad title or ad description have a higher quality on average, and it was significantly higher if there were variables in both the ad title and ad copy.
Health Insurance: When describing value, use the word "Affordable" in the ad title, and avoid the word "Savings". Ultimately, your business model needs to align to these value propositions and tactics.
This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools. Pay specific attention to high value real estate like your page titles and the first paragraph of your article.
For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. This basic report shows you the URLs that people visited...
Every word and phrase now has a value in the marketplace, so bidding on keywords is like buying stocks or commodities or futures. The market value for [vegan meals] in the US is $1.52, according to the AdWords Keyword Tool.
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author...
Average order value from the Pinterest referral was $80.54, with Facebook trailing behind at $71.26. The value of social lies in building awareness, not selling, Monetate confirmed in its research. But conversions weren't the only area where email...
Proving the Value of Your Search Campaign: Tangible SEO Metrics A large number of leads are associated with (not provided), but from the available keywords you have, you've noticed that leads from the term "video splitters" dropped to 0 from the...
They've recognized the value of the Internet in making knowledge available to students, doctors, and scientists around the world who might otherwise have been left in the dark. But since it will save us from having to type in a password when we...
There is value in having, for example, ads at the bottom of a page," Luttrell said. It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory.
Exclusive audience reach gives insight into missed opportunity, but what about comparing value of searchers across the networks? Search spend 30 percent more than the average Google searcher Full Disclosure: I work for Bing Ads as an Evangelist.
If you do download my list of useful SEO articles maybe you can do something more with it; I'd love to know which authors appear most frequently or if there are other sites whose RSS feeds would add value.
Offering more video content is one key to unlocking the value of social media. Game Console and iOS (likely tablet) viewers watch the most video, consuming an average of 14 streaming videos per visitor per month in January 2013.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
What we aspired to do with Home is provide a lot more value in that moment,” said Adam Mosseri, director of product at Facebook. The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks...
