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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Sure, huge businesses with vast monthly AdWords budgets might...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You Can Get a Top 3 Average Position You can see where your average position is and then you can usually back off the bids a little bid and lower the average CPC. Sometimes they show 3 products, sometimes they show 6, but within your average...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Average position is one of the easiest metrics in AdWords to understand. No impression means no contribution to the calculation for your average position. Average position is a mean average but the natural inclination is to think of it as a mode...