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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. Position above rate – how often participants were shown in an ad position above you. Looking at position above rate we can see competitors 1 and 2 have got a lot more aggressive recently, which...

  2. Conflict of interest: banks call for unity on Eonia

    In the month to October 29 the average Eonia rate was -0.011%, suggesting negative interest payments will be required across the industry from the start of November. The issue will come to a head on November 4, when interest for October – a month...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Being in this position is the ultimate position you want to build into, but if like most you’re not quite there yet - try leveraging someone else’s audience instead! If you can line up additional outreach/attention around the same theme, and let's...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Sure, huge businesses with vast monthly AdWords budgets might...