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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it could be...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. If your golden corral keywords' performance ever slips, your entire...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the search engines? How are the locations pages optimized for search engine performance? What are five differentiators that [VENDOR NAME...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers. For college shoppers, the average per family was $1,121.69 – that's 34 percent higher than offline shoppers.

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile Specifically, they flag pages that have a high mobile bounce rate when compared to the site's average mobile bounce. What follows are some starting points about how to use your mobile...

  7. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...