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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the search engines? How are the locations pages optimized for search engine performance? What are five differentiators that [VENDOR NAME...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers. For college shoppers, the average per family was $1,121.69 – that's 34 percent higher than offline shoppers.

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile Specifically, they flag pages that have a high mobile bounce rate when compared to the site's average mobile bounce. What follows are some starting points about how to use your mobile...

  5. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    These design gaps are the reason for your site's diminished performance. If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average...

  7. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Time on Page: Uses the time metrics available for the page and works out the average across...

  8. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. Social media sites contributed to an average of 1.5 percent of all site visits, RKG...