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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven touches throughout the course of a successful buyer's journey. Aberdeen's Lead Management research found that events...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2012, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.2 million unique viewers, followed by Yahoo sites with 55 million, Microsoft sites with 53.7 million, VEVO with...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. AdWords for video will automatically show unique viewers, average view frequency and average impression frequency.

  4. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153 million unique viewers, followed by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo...

  6. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in August with 150.2 million unique viewers. The duration of the average online content video was 6.7 minutes, while the average online...