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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Because of how this is implemented (and the cost of the list of bots), you won't know which bots are actually hitting your site, nor will you be able to filter specific bots. Some numbers suggest that on average, over one-third of all web traffic...

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic was on the decline from Q1 to 1.6 percent from 1.8 percent. Pinterest is up year-over-year and growing – from 13 percent in...

  3. 10 Shocking Facts About Content Marketing Today

    That being said, you can make up for the cost with the ROI of the product. On average, content marketers are using 12 different tactics That being said, content marketers are taking advantage of many of them – most have an average of a dozen in...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only slightly based...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. Another item to consider is cost.

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both...

  8. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...