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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Cost per acquisition of $4. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Quality Score also has a significant impact on Cost Per...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Of those visitors, 85 percent went on to make a purchase at that store...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich rewards as the cost-per-lead is widely recognized as the...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the U.S.equivalent of $11 U.S. In terms of click-through rates, the average for mobile ads in Russia...