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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant. It allows us to benchmark ourselves in the auctions we have chosen...

  2. Writing Your Way to the Top of Search and Social Results

    Tip: Free can cost you if the information is outdated! Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Hiring nameless, faceless, anonymous writers from...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. This tool helps you quickly see the keywords that are working for them by looking at...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Average position greater than 5 At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.

  5. Google Analytics Helps You Filter Spider and Bot Traffic

    Because of how this is implemented (and the cost of the list of bots), you won't know which bots are actually hitting your site, nor will you be able to filter specific bots. Some numbers suggest that on average, over one-third of all web traffic...

  6. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic was on the decline from Q1 to 1.6 percent from 1.8 percent. Pinterest is up year-over-year and growing – from 13 percent in...

  7. 10 Shocking Facts About Content Marketing Today

    That being said, you can make up for the cost with the ROI of the product. On average, content marketers are using 12 different tactics That being said, content marketers are taking advantage of many of them – most have an average of a dozen in...