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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Lastly, we looked at the distribution of links from tweets to other social networks during the 20-hour New Year's Eve event. Second was Tumblr and third was Path, both social networks enable sharing on Twitter and make it easy enough to post and...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. In the last couple of years, visual content from networks like Pinterest, Instagram, and various...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). We live in a three-device world – leading to attribution and content iteration challenges.

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...

  6. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. You can obtain insights across an industry to...