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Average American

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen. For example, the average user will interact with six brands on Twitter.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR with an average monthly search volume of 120,000 = 84,878 more search referrals

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Third, the average American viewer watched online videos for 1,336.8 minutes (22.3 hours) in July 2012. Second, the duration of the average online content video was 6.7 minutes in July 2012, which is up from was 5.3 minutes in July 2011, 4.8...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  5. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. SimpleUsability MD Guy Redwood said it “is clear that the average user doesn’t fully...

  6. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    By coincidence, the TRX system was featured on the syndicated American television morning talk show, “Live! When TRX tested YouTube for some of its campaigns, specifically for the launch of its new TRX Rip Trainer, the company generated an...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    He estimates that intellectual property industries provide 19 million high-paying U.S.jobs and accounts for more than 60 percent of American exports, though the number is uncorroborated. Second, SOPA would impose harmful regulations on American...