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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Every year the average growth of the real-time bidding...

  2. Google Analytics Language Report: What You Can Learn About Your Visitors

    The browser has been built focusing on the American market and doesn't come in different versions. Pages / Visits: Shows how many pages are viewed on an average visit by users with that language. New Visits: Here you can identify whether any...

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen. For example, the average user will interact with six brands on Twitter.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR with an average monthly search volume of 120,000 = 84,878 more search referrals