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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the...

  2. Leverage Twitter's Influence To Work For Your Brand

    Calvin Klein has a large and active twitter base, so it was a smart move for them to leverage Vine to run this ad during the power outage at the Super Bowl. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000...

  3. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...

  4. Google’s Mobile World & Vision for 2012

    In addition, Google is far and away the most dominant source of mobile data traffic produced by advertisements, with an average of 75% of the total ad-generated data. But they’re also using their smartphone to compare prices and research products.

  5. Ad Group Structure: A How-to Guide for SEMs

    The process of creating ad groups is complex, even for the most seasoned search engine marketers (SEMs). While each one grows and changes to reflect current advertising objectives, too many ad groups end up like a house of cards -- awkward...