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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the...

  2. Leverage Twitter's Influence To Work For Your Brand

    Calvin Klein has a large and active twitter base, so it was a smart move for them to leverage Vine to run this ad during the power outage at the Super Bowl. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000...

  3. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...

  4. Google’s Mobile World & Vision for 2012

    In addition, Google is far and away the most dominant source of mobile data traffic produced by advertisements, with an average of 75% of the total ad-generated data. But they’re also using their smartphone to compare prices and research products.