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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Overall, cost per click was up in Q1 for all search engines from the same time last year at $0.91, but down from the seasonal spikes of Q4 2013, which...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Even today most companies average between two and five tests a month. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow.

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The bill says that the NTIS, which was set up in 1950, has been losing an average of $1.3 million per year over the past decade, largely due to the advent of the Internet. A bipartisan bill has been introduced in the U.S.

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT is an average rank over 90 days. This would have a big impact on sites with average visitor traffic and most B2B websites. Google Webmaster Tools doesn't allow this and only shows average rank. Marketing is more complex today than ever.

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of likes, comments, and shares. Many search marketers consider Facebook to be a crucial part of any...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. Beyond online research behaviors, Placeable wanted to understand how fast the average person was adopting to the progressive marketing mindset that...

  8. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. The Search Agency today released a new mobile scorecard report, which looked at the...

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Entering a keyword, for example "iPhone cases", reveals that this keyword has more than 4 million monthly searches and the average CPC is $.88. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you...

  10. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its...