Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
The WSJ describes Levinsohn as “a veteran of the ad world, having forged strong alliances with executives at Madison Avenue agencies that represent the biggest ad spenders. After just five months, Yahoo has replaced CEO Scott Thompson, who was...
Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...
The pattern has become disconcerting for Madison Avenue executives, whose high salaries are sometimes linked to creating the most-liked Super Bowl commercials. The most popular Superbowl ad - the Dorito door-crushing dog - was created by a part...
As Dana Bash of CNN has reported, "For new ad campaign, BP looks outside Madison Avenue. Two years ago, I wrote "Online Reputation Management Requires Cabinet War Rooms. In the post, I asked, "Is your company prepared for the inevitable crisis to...
But it's also a result of Madison Avenue's inability to wrap its collective brain around mobile. Unless you've been hiding under a rock, you've likely been subjected to the media frenzy around the iPad -- arguably the harbinger of an entirely new...
Today's winners are not the result of Madison Avenue, Blueblood Political Parties, or Monopolistic Distributors. To view a four-minute YouTube video on the power of social media and what "Socialnomics" is all about, please click here.
Google Pretties Up for Madison Avenue The site uses Google Maps and the physical location can be found at 810 Seventh Avenue, between 52nd and 53rd Streets. New York City Mayor Michael Bloomberg guest blogged on the Official Google Blog today to...
While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008.
This isn't your three martini lunch on Madison Avenue, but it is making an impression. Traditional advertising agencies have long been wary of Google. That's no surprise, really, when a company comes out of almost nowhere to change an entire industry.
Ad agencies should slide on down to SES New YorkWhether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use "a little churching up.
Ad agencies should slide on down to SES New YorkWhether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use "a little churching up.
Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up. Slide on down to SES New York, and catch Carol Kruse.
The key takeaway for Madison Avenue: Google has warned you. Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM firms and SEO consultants, there are less than six...
Move over, Madison Avenue. The battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search engine. What's worse, the humans are winning.
Google Turns to Publicis to Increase its Madison Avenue SavvyGoogle and Publicis are more than a year into a relationship where Google's technology smarts and Publicis' media planning expertise are being shared to the benefit of both companies.
We need to watch our backs for competitive undermining from Madison Avenue agencies, who are already worried about their own budget allocations for 2008, given the anxious U.S.economy. The shape of 2008 will be set by the efforts of folks at either...
Google Turns to Publicis to Increase its Madison Avenue SavvyGoogle and Publicis are more than a year into a relationship where Google's technology smarts and Publicis' media planning expertise are being shared to the benefit of both companies.
It opened a 300,000-square-foot New York Googleplex in October 2006, primarily to have a base of operations near the media companies and Madison Avenue agencies that control the media budgets of large brand advertisers.
In other words, most plumbers aren't using a swanky Madison Avenue shop to manage media buying and creative. It's too bad people still buy a lot more stuff anywhere but on the Internet. The master planners of the world haven't figured out how to...
Chapter 1 – Eye of the Storm: Madison Avenue in Crisis Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lee's new book with Steve Baldwin The Eyes Have It (ISBN 13: 978...
