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  1. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...

  2. 2010 Search Predictions: The Experts Weigh In

    This opens up a whole new avenue for retailers trying to reach interested buyers. Smartphones will become the defacto access point for urgent content ingestion and search, overtaking stationary computing among higher-discretional spend consumer...

  3. Are Your Eyes Open to the Changed Advertising Ecosystem?

    Chapter 1 – Eye of the Storm: Madison Avenue in Crisis The warning would remind (1) that the search engines are not responsible for the success of the purchaser's campaign (you've got to pay attention to conversion and bear the burden yourself), (2...