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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  2. Nuances of Spanish Language Search Marketing

    Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent of Web users use more than one media avenue at a time. This should be obvious – after all, not all English-speaking countries are alike.

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  4. Facebook Gifts App Gets 14 New Retail Partners

    Nowhere do people go more to share life's moments than to Facebook," said Lee Linden, head of commerce at Facebook at the event, held at the iconic FAO Schwarz toy store on New York's Fifth Avenue. Last week, at an event shrouded in secrecy...

  5. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    But however skilled they are at their existing trade, there are always new monetization opportunities, and they are wisely turning to the Digital Endcap as an avenue for growth. The holiday retail season is upon us and once again billions of...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Pennsylvania Avenue, NW Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results.

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Additionally, while Subway doesn't allocate any of their advertising funds to Facebook, McDonald’s has put some of their focus into the social media marketing avenue. Evaluating the Internet marketing efforts, trends, and budgets of these brands...