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  1. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    My favorite way of approaching the inner life of my prospect is via Avatar creation. Basically, an Avatar is a fictional person who represents a customer type, or niche, in your market. Finally, write a diary entry in the voice of that Avatar and...

  2. Exploiting Tomorrow: As New Virtual World Features Develop, Security Struggles To Catch Up

    Since spring, we've seen the advent of basic and advanced login modes, Avatar Physics support (officially), changes involving SL Marketplace (more work needed on that one, folks), a new search system to replaced the badly broken previous...