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  1. How to Build Your First Content Marketing Strategy

    What is Your Customer Avatar? Once you've identified your customer avatar, it becomes easier to focus your content strategy. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    My favorite way of approaching the inner life of my prospect is via Avatar creation. Basically, an Avatar is a fictional person who represents a customer type, or niche, in your market. Finally, write a diary entry in the voice of that Avatar and...