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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Support of Yandex within the Marin Platform is available in beta with general availability slated for September 26, the announcement said. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Searches with local intent are more likely to lead to store visits and sales within a day.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. 4 Ways to Expand PLA Success in 2014

    Google announced two new local features for PLAs in October – local availability and local storefronts. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...