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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Searches with local intent are more likely to lead to store visits and sales within a day.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. 4 Ways to Expand PLA Success in 2014

    Google announced two new local features for PLAs in October – local availability and local storefronts. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  5. Google Adds Local Availability, Local Storefront for Product Listing Ads

    Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S.retailers: local availability and local storefronts. In addition to providing business details (store hours, address, and the ability to call, get...

  6. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    With the availability of this data in one platform, it helps not only advertisers, but also second-tier publishers to better market their advertising product. Marin Software recently announced a new way for businesses to collect data across the...