Twitter has been slowly phasing in Promoted Tweets and Promoted Accounts over the past few years, and in March announced the availability of a self-serve ad platform to a limited number of companies by invitation only.
The increased availability of digital video also means more overall screen time for consumers, presenting more marketing touchpoints and opportunities. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around...
When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Local marketing has grown increasingly important in...
Limit availability One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Ideally, this offer acts like a magnet, attracting...
Over the last three to four years, the availability of talent in the marketplace has failed to keep up with demand. One of the most overlooked necessities required to execute performance-driving SEO campaigns is talent.
Non-trivial engineering challenges stand in the way of mass availability of this feature set. The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a number of things right...
Bing's availability across multiple Microsoft devices and becoming the default search engine on sites such as Facebook has also contributed to an increase in market share as the way in which consumers use search engines continues to diversify.
Smartphone penetration is now higher than 50 percent in the U.S.and with falling device prices and broader availability, that penetration rate will expand further in 2013. The amount of information and the fragmentation of online consumer channels...
Facebook might not be actively advertising the availability of its Android Pages Manager app but it already offers the majority of functions an administrator could want, including the ability to post updates and comments, view and reply to private...
Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.
We did make Facebook aware of the wider availability of the list and they said they are continuing their investigation. Facebook has contacted Search Engine Watch to offer a new statement, as part of their ongoing investigation:
Partnerships or the availability of more open APIs could see us auto registering for deals and offers, app or music downloads, adding to YouTube playlists, bookmarking on Hulu or even ordering specialty foods and drink from Whole Foods.
The availability bars below are a great example of this technique. The only thing better than creating urgency by showing product availability is doing so in the form of an image. Because most shoppers have developed expectations in terms of ease...
As many as 47 percent of mobile travel searches result in calls (compared to up to 73 percent of mobile restaurant searchers – where immediacy is more prevalent for reservations, confirming hours and checking availability), according to the Mobile...
AdWords users reported seeing the Shared Budgets option with limited availability three weeks ago. Google has launched a new AdWords budget option: Shared Budget allows marketers to set a maximum daily budget across multiple campaigns.
Last November, Google announced the availability of search query data in Google Webmaster Tools. Over the past couple of years, Google has spent a significant amount of time incorporating feedback and making improvements to their Webmaster Tools.
In the URL field on the search result, a smartphone icon appears to indicate the availability of mobile content. Google is testing a smartphone icon on search results that link to mobile-friendly content.
Using “In-Stock” and “Free Shipping” reinforce the availability and work well for searchers who are ready to make a purchase. When it comes to PPC ad testing, only a few of us are actually testing as often as we should be.
On June 26th, Brian McDowell, Director of Customer Search Strategies, will host the second installment in their ”SEO 101 for Non-Profit Marketers” series as a webinar in order to expand availability beyond the New York area.
The increasing availability of user metrics is one characteristic of big data that is having an impact on the local search landscape. From a local search standpoint, the combination of increased emphasis on UX metrics and sudden availability of...
