SEO News


  1. Tips for Marketing a Sales Call & Free Sample

    Samples should be accompanied by an email autoresponder series whose entire purpose is to get the prospect to try it. Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor...

  2. Tell Me Three Times: A 3-Pronged PPC Balance System

    Like “number of sales this week” or “number of people added to my autoresponder list. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their AdWords traffic...