SEO News

Automotive Industry

  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Retail was at 20 percent; Financial Services at 14 percent; and Automotive at 12 percent. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic.

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    The automotive industry was also reported to be lacking in Pinterest engagement. The study found that Pinterest use in the fashion retail and automotive industries is lacking. For automotive brands, more repins were made on community posting than...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...

  4. Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    This is the kind of disruptive change that can reshape the automotive industry. Driver error, intoxication, and other human factors contribute to about 93 percent of all car crashes. Still, the day we’ll have robotic cars drive us to work or school...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Mike Grehan, Global VP - Content for Incisive Media (our parent company) doesn’t think we should sweat it and said, "Many blacksmiths had to move on and retrain when demand demised after the introduction of automotive transport.

  6. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Brand advocates Conversion challenge: Grow the Facebook fan base Industry: Retail, professional services...

  7. Gifting Online & Offline: A Seasonal Analysis

    The following categories of industry classification are used in this data set: Arts & Humanities, Automotive, Beauty & Personal Care, Business, Computers & Electronics, Entertainment, Finance & Insurance, Food & Drink, Games, Health, Home & Garden...