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  1. On-Page Optimization for Multilingual Sites

    A literal French translation of “car insurance”, for example, is “l'assurance automobile”. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO...

  2. Inbound Marketing in Various Languages

    A dictionary translation of "car insurance" into French, for example, gives the term "l’assurance automobile". Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing...

  3. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion...

  4. How to Launch an English Only Global Search Marketing Campaign

    In Britain, a “bonnet” is actually the “hood” of a car (a.k.a.automobile). In other words: don’t skimp out on localization and translation. Several businesses would like to implement search marketing abroad but either the translations would be too...

  5. Local Online Business Listing Hijacking: Protecting Your Identity

    Automobile Glass Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for...

  6. World's Fair Google Doodle Conceals Treasures of Modern Life

    To get a sense of how modern these inventions must have seemed at the time, just imagine yourself, today, at an automobile show with the latest supercars and concept cars.and then replace that image with horse drawn carriages and every type of...

  7. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    To use a non-technology example as reference, think about Henry Ford's application of the assembly line to automobile manufacturing (technology) and the evolving relationship with both marketing and consumer behavior in the United States.

  8. Is One-Stop Media Buying a Failed Model?

    Another great product before its time, the Tucker Automobile Company didn't fare well in the long term. One place to buy all of your media.one location that will change the buying model forever. Search advertising has caused a seismic shift in the...

  9. SEO Link Building Fundamentals

    Links such as these are likely some type of overview of the automobile industry, and if you were Nissan USA, you may feel like you belong on the list! It can often be confusing and difficult to come up with ideas of how to get started.

  10. Optimization by Numbers

    The shift to alternative fuels and growing concern for the environment have compelled automobile manufacturing to become extremely research and development intensive, resulting in hybridization and hydrogen fueling innovations.