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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    With "jaguar" being a term easily connected to a football team, an automobile, an operating system or a jungle cat, the algorithm might understandably err on occasion. Even to an algorithm, mention of a "sleek nocturnal predator eyeing its prey...

  3. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion...

  4. How to Launch an English Only Global Search Marketing Campaign

    In Britain, a “bonnet” is actually the “hood” of a car (a.k.a.automobile). In other words: don’t skimp out on localization and translation. Several businesses would like to implement search marketing abroad but either the translations would be too...

  5. Local Online Business Listing Hijacking: Protecting Your Identity

    Automobile Glass Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for...

  6. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    To use a non-technology example as reference, think about Henry Ford's application of the assembly line to automobile manufacturing (technology) and the evolving relationship with both marketing and consumer behavior in the United States.