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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    What happens when a brand bridges the great divide that technology and automation have created? As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Content marketing has gained much traction over the last 18 months and for...

  5. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your paid search efforts are also synced with your marketing automation software, you can see the quality of lead that these keywords brought, too. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    This real data will come from your marketing automation platform, and really help you to focus the resources that matter on those channels that bring in the money. What's the right strategic framework for identifying content opportunities that can...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing automation continues to be topic of hot debate. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. Marketing Automation "From the days of cave men writing on the walls...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. Google continues to make this increasingly so, with local branded and...