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Automation

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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    This is the result of many things including marketing automation, Google algorithm changes, and social networking. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on...

  2. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. The Search Agency said that its automation can let its customers...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Utilize all inbound media channels before, during and after the show to promote your content and tie this to demand generation and automation techniques. Holistic content marketing strategies are important across all online marketing disciplines.

  4. Search Marketing Integration Starts With Your Sales Team

    Take a look at some examples from the gurus of content, the marketing automation industry: The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Fortunately there are tools available to assist with these issues; automation technology allows a corporate marketer to manage multiple pages simultaneously while ensuring brand consistency. When people on the go search for businesses, they...

  6. Extending Your Google Analytics Functionality With the Application Gallery

    For example, GA Data Grabber is an automation tool add-on for Excel that pulls data from Google Analytics directly into your worksheets. Whether you measure your own blog, or a host of clients' sites, some of the automation features and additional...

  7. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Review any automated efforts: Campaign automation is based on performance data. You’ll end up in the exact opposite direction of your destination. Irregular performance data can be caused by technical glitches, seasonal fluctuations, other...