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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Otherwise you'll end up merely automating current frustrations. A key approach to automating some of the task involves applying your user personas to determine where the task requires information or knowledge that the users are not likely to have...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners' articles. But digital marketers can be forgiven if they aren't as...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    To do it at scale, we suggest automating mobile bid adjustments. In its research, Marin found that even though CTRs on ads from mobile devices were up only slightly year-over-year, they far surpassed that of desktop clicks by 88 percent in 2013...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Compare the same metrics across all online channels by building custom segments and automating reports. With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and...