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  1. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Automating Current Frustrations Task optimization's primary objective is to avoid automating current frustrations. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Otherwise you'll end up merely automating current frustrations. A key approach to automating some of the task involves applying your user personas to determine where the task requires information or knowledge that the users are not likely to have...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners' articles. But digital marketers can be forgiven if they aren't as...