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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Otherwise you'll end up merely automating current frustrations. A key approach to automating some of the task involves applying your user personas to determine where the task requires information or knowledge that the users are not likely to have...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners' articles. But digital marketers can be forgiven if they aren't as...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Compare the same metrics across all online channels by building custom segments and automating reports. With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and...