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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Some managed placements could no longer be working as effectively as they once were, and there could be underperforming placements that should be excluded under the automatic placements. If your focus is on maximizing clicks, you can test automated...

  2. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...