In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. In this analytics system you'll be able to see how many...
Content is automatically shared with automated feeds. Content Shared With Automated Feeds Additionally, automated social media receives the right feed information along with the fantastic content. Facebook uses a proprietary system called EdgeRank...
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. However, giving your entire campaign over to automated bidding at all times can have some adverse consequences.
This workflow could be as simple as collaborative GDocs or more automated through the use of relationship-management tools like Buzzstream or Raven Tools. Outreach can be messy, and if there is no system in place for consistency and efficiency, all...
When you realize that for all of these problems there is a quicker automated solution and you make the small, one-time effort to implement it, you free up lots of time in the future. Unscheduled interruptions do happen, and some initial frustration...
Switching to automated bidding is one of the quickest edits you can make, and the results can really pay off. If your focus is on maximizing clicks, you can test automated bidding to maximize clicks, while letting Google know to stay within a CPC...
It’s actually somewhat ironic how quickly we turned to automated link removal solutions to a problem that automated link buying caused. In the wake of updates, you see a lot of what we call collateral damage – sites that weren’t trying to scam the...
You could have the web team to update you on progress but building or utilizing an automated system – which automatically tells you when the on page factors get fixed – saves you vital time. Look into building a system that helps you understand...
Email-only alerts with automated rules: Not fully comfortable with the system making some changes without your final, final approval? Overall, Google is doing a lot to help improve the system, and providing tools to help paid search marketers focus...
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you're measuring results as accurately as you possibly can. This begins with implementing a robust system to tag all links to your sites content...
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. We create automated bidding rules around our clients most important...
Gigya have automated the social network compliance to be in step with the control users are demanding over their data. Businesses have previously needed to build custom registration systems on their own, but now someone without any technical know...
LivePerson's Keyword Lift system is a fully automated, 'self learning' machine which refreshes the predictive model every 24 hours. LivePerson may be most recognized for their instant chat software for websites which enables your customer service...
Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...
You can set up this reporting on a daily or weekly basis, depending on the velocity of your data, through automated reports within AdWords and Google Analytics or whatever paid program you’re using. The PPC Balance System
This Local Search Marketing Checklist offers a handy guide to help manage the process and insights about what to look for in an automated technology platform. Scalable, automated technology can help them overcome slower national competitors and...
Automated queries to Google: Tools on your site, probably a bad idea. Detecting spam documents in a phrase based information retrieval system Google Penalty or Algorithm Change: Dealing With Lost Traffic – Explains the difference between penalties...
If they don’t have an automated system, then they probably have a network of minions they can send the message to. If you bought in bulk there’s a decent possibility the process was automated and hopefully whatever easy method put you on 1,000...
In order to combat these types of scam/illegal ads and human trafficking ads, Google uses a combination of automated systems and human input to review the billions of ads submitted to Google each year.
