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Automated Rules

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  1. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Automated bid rules For example, your purchase confirmation page may have changed from "/confirmation" to "/thankyou" and this could impact your URL-driven rules. Rules are often implemented to counteract a short-term issue within an account, or...

  2. Going Global: Insights for International Social Media

    Believe it or not, some have attempted leveraging automated translation services as a potential solution to managing social media efforts. ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you...