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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    This can make adjusting keyword bids extremely difficult as the data gets murkier with each automated adjustment. If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority...

  2. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Although there isn't a standard method of tracking iOS...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Sending automated queries to Google Use a good spam scrubbing software to flag bad comments, limit links, and make sure to have some method of human moderation. Captcha won’t stop your spammers, so don’t make that your “stop all” method.

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...

  5. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Paid search has become the winning business model for startups and established companies, and 2010 is seeing the emergence of new bidding-based ad platforms that are quick to integrate with automated bid management platforms and start stealing...

  6. The Redeeming Qualities of Links with a Bad Reputation

    So now blog commenting as link building is a joke, because it's automated, pointless, and sometimes just reading them makes you want a shower. Directory listings aren't a sustainable link building method but they're worth dabbling in and conducting...