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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe you used article spinners or concatenation schemas to scale and produce "unique" content across hundreds of automated listing pages across your site. With the recent Panda 4.0 update, it's more important than ever to tend your content flock.

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can reports be automated and sent to field locations? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. On the need for bulk actions and automated bidding enhancements, Dischler...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.