SEO News


  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. On the need for bulk actions and automated bidding enhancements, Dischler...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Google continues to make this increasingly so, with local branded and non...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Automated bid rules Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term...

  6. Google Buys Company That Designs Robots for Military

    Potential areas for expansion for Google include the retail and manufacturing sectors, both of which benefit significantly from automated machines. Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the...