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  1. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less...

  3. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics. Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is [VENDOR NAME] able to automate reports? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  7. Task Analysis: The Key UX Design Step Everyone Skips

    The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user achieve their desired outcome with fewer steps or less dependence on user knowledge. Some folks claim to do it, but what they do is...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    In order to achieve optimal results at scale, you need to automate processes where possible. A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with...