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  1. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    RipoffReport, which is one of the most popular review sites for posting customer complaints, has recently launched a program called "Ripoff Report Verified," that acts like an insurance policy that protects you from negative reviews being posted.

  2. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". A quick run through Google's keyword tool indicates that this term yields very poor results, with alternative terms such as "assurance auto" or...

  3. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Insurance (e.g.buy car insurance online," "auto insurance price quotes"); 24 percent of keywords; top CPC of $54.91 Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top...

  4. Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution

    A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders. Online advertising firm Turn, Inc.is introducing dynamic pricing models into its behavioral targeting offering.

  5. Google Maps Spotcrime.com Mashup

    Arson - The crime of intentionally setting fire to a building or property of another or the burning of one's own property to collect insurance. No, this isn't the latest update of Google Maps Guide to Grand Theft Auto IV.