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Auto Insurance Company

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  1. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders. The spotlight is on the insurance industry – including digital marketing spend, popular keywords...

  2. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    It would be the worst thing for a reputation management company to be listed on Ripoff Report, so in some ways I am glad that they are offering this insurance policy and I am seriously considering signing up my own company.noindex: Not an Option

  3. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Insurance (e.g.buy car insurance online," "auto insurance price quotes"); 24 percent of keywords; top CPC of $54.91 Bidding on insurance keywords can cost advertisers up to $55 per click, according to a new study from SEM software company...

  4. Marketing Pitches: Don't Strike Out With Your Audience

    Even if I'm paying too much for my auto insurance, I'm not going to give my business to a company that starts their pitch with a statement that they can't possibly know to be true. One of my favorite examples of a pitch that's completely out of...

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  5. Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution

    A major auto insurance company saw a 2x lift in ROI when they included behavioral into their campaign targeting auto-intenders. Online advertising firm Turn, Inc.is introducing dynamic pricing models into its behavioral targeting offering.

  6. Need Sitelinks? Show Google Your Site Is Useful

    Today, we'll explore some of the things Web site owners can do to affect changes to their selection of sitelinks, rather than stewing over how random sites are given sitelinks for terms like "auto insurance" and "fitness club.