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Auto Industry

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  1. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders. The spotlight is on the insurance industry – including digital marketing spend, popular keywords...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs. Google has announced search results updates meant to deliver comprehensive results for car...

  4. How to Build Your First Content Marketing Strategy

    The auto dealer can then use these goals to develop their content strategy. But chances are those lists already exist in your industry. But consider pitching them to popular magazines, journals, and blogs written for those in your industry.

  5. Recovering from Penalties, Penguin, and Panda

    Things like auto-generated content, scraped content, and so on are all examples of this. Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google.

  6. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    For auto insurance, Monday mornings in highly profitable geos are a great example. For most campaign types, the auto-upgrade default is based on bids from similar advertisers. Let's look at some top tips on enhanced campaigns from experts from the...

  7. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    It's unfortunate to see the auto industry stuck in first gear," said chief executive of Curalate Apu Gupta. The automotive industry was also reported to be lacking in Pinterest engagement. According to the study, over 75 percent of Pinterest...