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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. With PLAs, bidding was a complete and utter mystery, Shopping has real-time marketplace guidance for target CPC and CTR.

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He spoke to the convenience for website visitors when you utilize their auto-complete web form annotations, to make it easier for people to fill out forms on your site. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into...

  5. 10 Lessons About Enterprise SEO

    For example, it's fine to say that you're an auto repair shop, but you would be missing out on a huge potential search volume if you also didn't optimize around the term "car repair". Your web analytics system should be integrated with your CRM...

  6. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    In the auto category, 49 percent of searchers show immediate purchasing intent and indicated they wished to complete the transaction the same day. For tablet users, this is slightly different depending on the vertical: 42 percent will go directly...

  7. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Searchers are increasingly looking for more descriptive content, in particular for higher-priced purchases or business categories like contractors or auto dealerships. More brick and mortar national brands are realizing that online local search...