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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? langId=-1&storeId=10301&catalogId=10701&refine=213503...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away...

  3. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders. The spotlight is on the insurance industry – including digital marketing spend, popular keywords...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Terms like "cheap auto insurance" typically went for $50 or more a click. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  7. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Based on new data released by Unruly Media, digital marketers now know...

  8. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.