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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  4. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    So check with archive.org and see if you can find previous versions of the site, if it is auto-generated spam content that's a really bad sign, and may be reason to avoid that domain. Many people purchase a domain only to discover it's been...

  5. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? langId=-1&storeId=10301&catalogId=10701&refine=213503...

  6. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away...

  7. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders. The spotlight is on the insurance industry – including digital marketing spend, popular keywords...

  8. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Terms like "cheap auto insurance" typically went for $50 or more a click. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  9. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...