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  1. Driving Consumer Insights With Mobile Analytics

    Responsive Design: Your website designed to auto-size based on browser. With this option, your website will auto-size depending on what device you user has and what she does. Increasingly, your audience is spending time interacting with your brand...

  2. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    When you go to set up an ad group in your Google Shopping Product Listing Ads Campaign, the AdWords login automatically selects the auto target for your entire data feed: One of the easiest mistakes to make when managing your Google Shopping...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    The path to conversion becomes very clear – someone is driving in your area and needs new wipers, they do a search for an auto parts store on their phone, and see your ad, which shows them that you’re located two blocks away.

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...

  5. Visual Storytelling: The Key Weapon to Content Marketing

    You’ll also often find that uploading the image (vs.ignoring the auto thumbnail) produces better results. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared...