And don't forget Google Authorship. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality...
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Then, we add social and authorship to the mix. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Authorship Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. When Google+ was launched last year it also introduced authorship to give content producers a way to verify...
Google Authorship is a major topic in the SEO world: it's easily accomplished by "rel=author" tag that's imbedded as a link in specific articles. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most...
Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing teams in gaining organic search visibility. It's a question of "how". Social media marketing affects and supports all...
This is the point that people are missing with authorship. At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach link building. To add to the hype, people are completely...
While "authorship" handles some of this within a Google result – having the information that pertains to your expertise marked up can help in Bing as well. Mike Arnesen from SwellPath is really the go-to guy when you want to talk about authorship.
This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...
Sites that seek to be 'one-stop-shops' will face challenges as smaller niche sites gain traction based on clearer messaging, authorship authority and user signals of satisfaction. Short term: Identify topic authorities, implement authorship, and...
If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed. Lots of business owners consider authorship as the next frontier...
We haven't touched authorship, structured data, URL construction or a whole host of things you should be doing these are just some things you need to be checking, but hopefully you get an idea that myopic SEO is not SEO at all.
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. Intuitively, it makes sense that greater attention is drawn to search results with pictures on them and...
Or, Google could possibly extend images next to search results, similar to what is currently done for authors using authorship markup. Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news...
Beyond just authorship of an author, any entity that can engender trust around specific topics can be recognized as an authority. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip.
Google Authorship Snippet Drops More By. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt.
This resource demonstrates how to setup authorship, however, there are a couple other ways not represented. You can make your search result stand out by authenticating your content with Google authorship.
Garbage content will never see the light of day and authorship status will be penalized. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified...
GH: Authorship and authority continue to gain traction as quality indicators, and social signals are playing a growing role in search. Best of the Web, a directory of all the content on the web, turns 19 on April 20.
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into...
