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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a graphic you've tailored for their particular audience. And even though that topic may have anemic search...

  2. SEO Game Change: Are You Setting the Right Expectations?

    Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. Maybe there's an analogy here about everyone playing their own position or a parallel between...

  3. Defining Authorship: The Difference Between Contributors and Guest Authors

    Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated with an author? Contributors, not guest authors, are equipped to...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Google has just rolled out Penguin 2.0, a large algorithmic update...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Although, given that this authority was (indirectly) bestowed upon them by the government, it might be a little awkward if they were to refuse to share it with them, when asked. I talked about how Google+ provided a hub by which users could be tied...