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  1. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  2. Google Adjusts Standards for Newsworthy Material

    Authority Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  3. SEO Is No One-Trick Pony

    More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing conversion rates as much as you are title tags. These companies already had authority built into their...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Mobile-First Mentality Adoption Continues On

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review authority metrics Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Open Site Explorer from Moz to review authority metrics...

  6. Last-Minute SEO - Here Come the Holidays!

    Do you start working this year for your holiday season next year, building up branding, authority, reputation, and technical purity? In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...