SEO News


  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Expertise, Authority, Trust: How to Valuate Websites Using This Criteria Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Finance-related information is often dismissed as boring and dry and a pain to...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    When they do this, the Google bots are not confused anymore as to which is the original article and the link juice (ranking authority) passes on to the appropriate author/website. However, if you are considering syndication for an established blog...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    But if you're trying to build authority and strengthen your SEO, then you should stick to your own blog It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as...