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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. As Google continues to add social signals to the algorithm...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are the best way to communicate that you are a topic/subject authority. Publishing a blog is not enough to communicate that the blog author or contributor is a subject authority. Participating in Google+ doesn't automatically mean a blog...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Here's a closer look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter...