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  1. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    The competitive data is also meant to analyze how authoritative your site is versus the websites you'd be competing with over a topic in the search results, for example. InboundWriter doesn't disclose its data sources but Besthoff said some of it...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    When you have customers in multiple countries, investing across multiple platforms that lead to the website as the authoritative destination for the brand makes even more sense. Where target audiences reside will also impact which social platforms...

  5. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    In the academic world, when content is published in the form of a thesis there are citations within the content that point to other relevant content from authoritative sources that support the content, thus making it more relevant to the reader.