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  1. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    In the academic world, when content is published in the form of a thesis there are citations within the content that point to other relevant content from authoritative sources that support the content, thus making it more relevant to the reader.

  2. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Fewer and more quality links; meaning relevant to the subject of the release, from authoritative sources. Mix it up so the content is coming from different sources - not always the same. It was a hardcore relationship that was sometimes viewed as...

  3. Are You Competing with Your Own Business Identity?

    Search Platform/App Developer: When reconciling descriptive content obtained from disparate databases, reconcile it to the authoritative source whenever possible. There are helpful tools for querying the common data sources to retrieve the identity...