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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    When you have customers in multiple countries, investing across multiple platforms that lead to the website as the authoritative destination for the brand makes even more sense. After all, when you take it off their site, they lose leverage, data...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. They may not be as authoritative as larger Ivy League schools or major universities, but...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. If the New York Times accepted a guest post from you, what are the chances that...