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Authoritative

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    When you have customers in multiple countries, investing across multiple platforms that lead to the website as the authoritative destination for the brand makes even more sense. Brands and businesses were initial skeptical about the validity of...

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. They may not be as authoritative as larger Ivy League schools or major universities, but...

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. This article represents my opinions, but my company has worked on helping large...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Finding that balance between being feminine and authoritative is not always easy (just ask me, I'll tell you). A Day for Reflection s Day and why does it matter? Essentially, it’s “a day where we can focus on women and their accomplishments and...