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Authoritative

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  1. Are Scholarship Links Considered Unnatural by Google?

    Provided you have the budget for creating these scholarships, it can be a relatively easy way to attract links from authoritative sites. This quick search shows me link opportunities from high PR authoritative .edu pages like this: https...

  2. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Finance-related information is often dismissed as boring and dry and a pain to read.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Read any popular digital marketing thought leadership blog and you'd be bombarded with...