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Author Kodak

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  1. Jeffrey Hayzlett To Keynote at SES London 2011 in Cowboy Boots

    Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman Kodak Company. Kodak's Board of Directors elected him a corporate vice president in October 2007. Hayzlett is known as the "Celebrity CMO" for his work at Kodak.

  2. Early Bird Saves Up To $300 on Conference Pass to SES Chicago 2010

    The keynote speakers are Avinash Kaushik, author, blogger, and analytics evangelist at Google; Jeff Hayzlett, celebrity CMO, best-selling author and former Kodak CMO; and Maile Ohye, Senior Developer Programs Engineer at Google.

  3. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    The "celebrity CMO" is a best selling author and former Chief Marketing Officer and Vice President of the Eastman Kodak Company. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how...

  4. Putting Search in the Ad Mix

    In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search. Kodak's campaign goal was to rebrand itself.

  5. Putting Search in the Ad Mix

    In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search. Kodak's campaign goal was to rebrand itself.