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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Content that is written by a recognized and authoritative author will often create better links and get more engagement than content written anonymously. Where possible, connect the article to the authors G+ account using the rel=author attribute

  3. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google Webmaster Tools (GWT). Author stats used to be available in GWT under the “Labs” section – but that’s no longer there.

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Author's note: Special thanks to Thomas Prommer, vice president of technology at Huge, for helping author this post. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page...

  5. Google Responds to 'Right to Be Forgotten' Questionnaire

    Another interesting question focused on requests received when the data subject is the author of the information or published said information him- or herself. In its opening letter, Google notes it moved quickly to comply with the ruling and...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Does every piece of content have value; does it serve a reader, author, and business purpose? The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process.