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  1. The Rise of the User Experience Marketer

    Comments like this one, from Steve Krug, author of Don’t Make Me Think, which indicate that quantitative data is second to qualitative data make it clear that we still have some ground to cover before marketing and UX have truly mutual goals.

  2. Ossiam rewarded for innovation in strategies

    The indexes, developed jointly by Barclays and US economist, academic and author Robert Shiller, use a cyclically adjusted price-to-earnings (Cape) ratio as the key valuation driver in a sector rotational strategy.

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    To provide more insight into the results, SEW spoke with Ryan Heuser, senior technical account manager of seoClarity, and primary author of the study. SEW: As the author of this study, what data points/results do you believe are the most surprising?

  4. Do Weak Links Reveal Powerful Opportunities?

    Disclosure: The author is currently developing training material for Majestic.com. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Content that is written by a recognized and authoritative author will often create better links and get more engagement than content written anonymously. Where possible, connect the article to the authors G+ account using the rel=author attribute

  8. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google Webmaster Tools (GWT). Author stats used to be available in GWT under the “Labs” section – but that’s no longer there.

  9. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Author's note: Special thanks to Thomas Prommer, vice president of technology at Huge, for helping author this post. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page...

  10. Google Responds to 'Right to Be Forgotten' Questionnaire

    Another interesting question focused on requests received when the data subject is the author of the information or published said information him- or herself. In its opening letter, Google notes it moved quickly to comply with the ruling and...