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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For Your Cat to Bark? Your company can as well, says best-selling author and online conversion optimization expert...

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". But today I look at it as a blended force of paid and organic...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Publishing a blog is not enough to communicate that the blog author or contributor is a subject authority. Participating in Google+ doesn't automatically mean a blog author is a subject authority. One example is author pages – both regular authors...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs Office but also top NASA managers and even astronauts said Andrew...