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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Does every piece of content have value; does it serve a reader, author, and business purpose? The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process.

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    She also was a best-selling author of "Under the Sea Wind", "The Sea Around Us", and "The Edge of the Sea" in the 1950s. Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago.

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    When they do this, the Google bots are not confused anymore as to which is the original article and the link juice (ranking authority) passes on to the appropriate author/website. Your expert author status will be diluted if your content is spread...