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Audits

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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for...

  2. Last-Minute SEO - Here Come the Holidays!

    Site audits are valuable ways to quickly understand how to best mobilize your efforts to achieve maximum gains. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Performing a crawl analysis of a website is an important and scalable way to supplement your manual audits. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    PPC audits are incredibly important, because search marketing is incredibly competitive. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    That said, it's always a good idea for a site owner employing multiple authors to regularly do quality audits on the writers and ensure that the quality is living up to your standards in terms of content and to also check the quality of any...