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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). So, when conducting Panda audits, I keep a keen eye on factors that can negatively impact engagement...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for...

  3. Last-Minute SEO - Here Come the Holidays!

    Site audits are valuable ways to quickly understand how to best mobilize your efforts to achieve maximum gains. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Performing a crawl analysis of a website is an important and scalable way to supplement your manual audits. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is...