A lot of competitive data can be realized simply through manual site auditing and review. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers...
I've been auditing a great many sites as of late and over half of them had out-of-date tracking code. No, seriously. When was the last time you thought about the Google Analytics code mucking up your website?
As part of this process, research, auditing and listening are of key importance. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will increase the amount spent on content...
Auditing a link profile is much more than backlinks and referring domains. Most link audits come about after realization of your decrease in traffic relating directly to shrinking conversions. Like most things in life, action comes out of necessity.
If you're just starting work on a site or are in the auditing process, you can do this once or occasionally. I love digging into what I like to call the "catacombs" of large, established websites that have many years of history behind them to find...
For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in their local listings. But, conducting robust and large-scale audits typically takes a significant amount of time and...
Checking header response codes is a critically important task to complete while auditing a website. When auditing websites, it’s smart to run through a site with JavaScript turned off. Technical SEO audits are one of the most powerful deliverables...
If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis. Advanced search commands are the cornerstone of...
Auditing goes way beyond just looking at online metrics such as traffic, links, and social media data. However, looking holistically (across your organization and integrated content into multiple formats across multiple audience types) includes...
Just prior to SES Chicago, Jessica Lee from Bruce Clay Inc.penned a fantastic guide to content auditing. Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of useful, actionable...
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and optimization?
Here’s an example post I wrote recently on content auditing – you’ll find that all of the top links pointing to this have been added by people! Both content marketing and authorship are extremely important.
Content Auditing and Strategy Content Auditing This is likely to include all of the following: Having recently launched a content marketing agency, the session that stood out to me the most was the convergence of search, social and content...
It’s not the first time the two have worked together; Majestic SEO’s database has been part of Covario’s Organic Search Insight SEO auditing solution since early 2012. Link intelligence firm Majestic SEO and Rio SEO, a search and social media...
Again, auditing duplicate title tags and writing unique title for each page can be a good win. Make sure that images are named correctly when doing your auditing. While auditing your site look out for H tags – if you’re missing any, or you have too...
Yes, analysis and auditing is important, but if you don't take action and change anything, your results aren't going to change. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and...
Jonathan Alferness, Director or Product Management at Google, told SEW that he hopes that this latest improvement will help advertisers focus on specific components of the calculation and make their campaign auditing efforts more efficient so that...
For example, a set of extensions will be more relevant for helping find link building targets and a different set when auditing a site. A never-ending argument is that of the ultimate SEO browser plugin/extension/add-on setup.
Conductor just released the second part of their Unoptimized SEO series, How SEOs are Missing out on Natural Search Traffic by Neglecting On-Page Auditing. In this second study, Conductor examines SEO professionals’ on-page auditing behavior and...
Like a physical for your account, good auditing helps to catch bad habits and some warning signs before costs spiral out of control. Poor account structure and bad campaign settings can cost you hundreds or thousands of wasted dollars every week.
