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Audit Reports

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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    For example, instead of asking them to sign a contract, offer a free system audit. I currently have 45 slots filled, so I can perform the audit only for the next five clients who contact me. Here's a template for free reports that you can adapt to...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    To avoid this pitfall, do a simple negative keyword audit. Here, advertisers can find high-level trends as well as tactical actions for adding/removing keywords that surface in the reports. Some of these same features, however, have a few nasty...