Audit the on-page SEO for the page and make edits to the page to refresh it. During your audit for the page, you find that new images on the pages were not sized and compressed correctly and your page load speed has gone up dramatically.
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Tip: Have a thorough link audit done at least once or twice a year. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and...
For example, instead of asking them to sign a contract, offer a free system audit. I currently have 45 slots filled, so I can perform the audit only for the next five clients who contact me. One of the tried and true methods, which all too few...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's...
Every site audit should include a look at the client’s local, GPS, and business listing presence. The New School Site Audit – Identifying Areas for Growth Here are the nearby greenfields that should be added to the traditional SEO audit:
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Once you have clean code, it's time to conduct an on-page SEO site...
Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. With the rapid adoption and renewed interest in content, part...
How to Conduct a Link Audit Link Audit Diagnosis Tips Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency...
Whenever I present an audit, I always explain the importance of having a clean and crawlable website. There’s not a single audit I’ve completed during my career where I haven’t been neck deep in the site’s code at some point.
Accurate conversion tracking is so important that it’s a good idea to perform a regular conversion audit to make sure you’re tracking everything you want and need to be tracking. Believe it or not, when I asked long-time PPC pros to share their...
A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week. Many of your customers have posted positive reviews on your Google+ page; your email is full of...
The worst time to conduct a link audit is when you need to. To do a link audit correctly, requires a manual review. The best time to perform a link audit is now. A comprehensive link audit is the first step in developing any digital marketing plan.
Doing a thorough check and audit of the account is recommended on at least a quarterly basis to keep things running smoothly. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to return to the...
Best Link Profile Audit Tools An article such as this could go on and on, but if you would like to know more about the dirty details regarding what to do next and the disavow tool, leave a comment about which link audit topic you want to learn more...
Instead, I’m going to list the issues I found during a recent lite audit, which offered many real life examples of issues you may encounter. Without further ado, here are 10 important insights I discovered during a recent lite SEO audit:
Audit and remove bad links. Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.
Check out the international SEO tab in Annie Cushing’s audit checklist, where Aleyda Solis and Gianluca Fiorelli offer more indispensable information, or Fernando Macia’s deck on International Search Engine Optimization (hat tip to Aleyda for...
