Step 1: Conduct a Link Audit You will find thorough instructions on analyzing the data by reading "How to Conduct a Link Audit". The most important consideration is that it's OK to use one of the ever expanding numbers of link evaluation tools, but...
As I audit this site’s links, I mark each of these links as a “resource page” link. Are you the owner of a good quality site who has been asked to remove a link, or multiple links? If so, you're probably wondering why a site like yours would get...
For your brand domain, head over to Google Webmaster Tools and audit your current site links. Controlling the conversation around your brand is critical to upholding and improving reputation. In the long-term, monitoring social activity and...
Solution: Site owners should conduct a comprehensive site content audit, consolidating anything that looks, feels or 'tastes' similar, and ensure proper optimization of consolidated page and 301 redirects from old to updated.
If you haven't been doing much more than content marketing and thought there was something called the "new SEO" and the "old SEO" was dead, my best advice is with the arrival of Penguin 2.0 and several other changes still on the horizon, is to...
Automated audit and approval processes: The chosen technology should track every post and conversation across each location’s social accounts with audit and approval processes and trails. This is perhaps most evident in the convergence of paid...
Audit the on-page SEO for the page and make edits to the page to refresh it. During your audit for the page, you find that new images on the pages were not sized and compressed correctly and your page load speed has gone up dramatically.
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Tip: Have a thorough link audit done at least once or twice a year. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and...
For example, instead of asking them to sign a contract, offer a free system audit. I currently have 45 slots filled, so I can perform the audit only for the next five clients who contact me. One of the tried and true methods, which all too few...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's...
Every site audit should include a look at the client’s local, GPS, and business listing presence. The New School Site Audit – Identifying Areas for Growth Here are the nearby greenfields that should be added to the traditional SEO audit:
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Once you have clean code, it's time to conduct an on-page SEO site...
Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. With the rapid adoption and renewed interest in content, part...
How to Conduct a Link Audit Link Audit Diagnosis Tips Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency...
Whenever I present an audit, I always explain the importance of having a clean and crawlable website. There’s not a single audit I’ve completed during my career where I haven’t been neck deep in the site’s code at some point.
Accurate conversion tracking is so important that it’s a good idea to perform a regular conversion audit to make sure you’re tracking everything you want and need to be tracking. Believe it or not, when I asked long-time PPC pros to share their...
A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week. Many of your customers have posted positive reviews on your Google+ page; your email is full of...
