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  1. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  2. How to Create Compelling Content Based on Learning Styles

    Give Carrey an audio script and you'll have more luck getting the European jobless rates down than him to learn his lines. Aural learners are slightly trickier to cater for, especially if your content doesn't translate well to audio format.

  3. FTC Tightens Online Disclosure Requirements

    Use audio disclosures when making audio claims, and present them in a volume and cadence so that consumers can hear and understand them. When scrolling is necessary, use text or visual cues to encourage consumers to scroll to view the disclosure.

  4. For Local Search, It's All About the Online-Offline Gap

    This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of which result from its recent partnerships with traditional media companies to resell their ad inventory. GolfNow similarly dabbled in Print Ads and Audio Ads to...

  5. Get in on the Conversation about the Future of SEO

    This new SEO will place a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual. There has been much discussion about the future of SEO lately. A-list bloggers galore are writing SEO's obituary, much to the...

  6. Call for Production Value Standards in Search Marketing Videos

    Settings – the features in the video, both visual and audio. The search community was abuzz this week over a well-produced television commercial appearing on national cable news television networks promoting a search marketing industry player with...