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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Think about where there are large audiences you can tap into and partner with the content provider. Buzzman used the same process of running focus groups, but expanded from France and the UK to Germany, Spain and Italy and asked audiences "if you...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    By posting great educational content on YouTube, establishing a look and style, and focusing primarily on relationships versus sales, small businesses can build and monetize audiences. Being a YouTube partner allows Perry to enable ads from other...

  3. ModCloth Converts Customers into Brand Evangelists with YouTube

    The emotional impact of content on the company’s YouTube channel helps ModCloth increase brand awareness and reach new audiences. In addition, ModCloth discovered that audiences segmented by fashion-oriented keywords did not necessarily convert as...

  4. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    More detailed statistics so that YouTubers can get a more precise understanding of their content and audiences. The first of these new original channels started appearing on YouTube the following month and will continue to debut over the next year...