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Audiences Tailored

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to add audiences. Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    See what content resonates among the audiences that come in from different referrers, and examine the differences in interactions with the site with those different user bases. Creating the content is actually the hardest part of this whole process...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...

  5. 2013: Tipping Point for Mobile Ad Monetization

    As we reflect on 2012 and what’s ahead for this year, it’s clear that marketers are on an upward trajectory with their mobile ad investments — both in ad dollars and in leveraging mobile consumer behavior data to determine strategies for reaching...