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Audiences Self Service

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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    There's as many ways to do this right as there are different audiences," said Megan Berry, RebelMouse director of community and social product. Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get...

  2. Will Local Make up 70% of Mobile Ad Spending?

    There are also some drawbacks any time you start to segment audiences (by location for example) because that sacrifices reach, which has always been a major objective for a lot of brand advertising. In mobile it will be driven by a combination of...

  3. Search, Social Media & the Offline Purchase

    It's inevitable that we'll wake up in a cold sweat every so often, facing up to the reality that some consumer behaviors can't be measured intuitively, certain audiences just can't be segmented, and the occasional performance metric actually does...

  4. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    He's proving the point that non-search audiences reflect similar marketing response behaviors to this room, which is full of search nerds and newbies.am DMS gets off the stage to get all interactive with the audience and stuff.

  5. AOL Presents the Platform-A Tour

    AOL has one of the largest, most diverse and most engaged audiences on the Web, and combined with Platform-A's industry-leading technologies, we can offer advertisers a unique combination of scale, integrated branding, and advanced targeting...