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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    The main objective of the hunt is targeting audiences. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the...

  2. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to add audiences. Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    McKenna explored a slightly different angle on understanding how audiences come to a site, and what to look for. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...

  6. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Additionally, surveys enable marketers to understand a bit more about attitudes...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. As technology advances, the distance between a brand and its customers has grown.

  8. How to Create a Social Media Friendly Landing Page

    Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  9. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...