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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    The main objective of the hunt is targeting audiences. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the...

  3. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to add audiences. Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    McKenna explored a slightly different angle on understanding how audiences come to a site, and what to look for. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...

  7. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Additionally, surveys enable marketers to understand a bit more about attitudes...

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. As technology advances, the distance between a brand and its customers has grown.