SEO News

Audience Targeting Latino Market

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  1. Hispanic Search Marketing: U.S. Focus, Global Perspective

    The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. The opportunity to target messaging to the bilingual and...

  2. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Several speakers agreed that when it comes to reaching the largest available Latino audience online, contextual advertising will bring in far more impressions than just keyword search alone can. In part 1 of Implementing your Search Strategy for...

  4. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  5. Marketing to Hispanics Part II Released

    Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...